Kitchen Treasures secures funding from Investcrop

Kochi: Kerala based food and beverages company, Intergrow Brands Pvt Ltd has secured Rs 80 Cr funding from Investcorp, a Bahrain based pr...

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Kochi: Kerala based food and beverages company, Intergrow Brands Pvt Ltd has secured Rs 80 Cr funding from Investcorp, a Bahrain based private equity firm. Intergrow Brands which was formerly known as Intergrow Foods & Beverages pvt ltd, is part of the prestigious Synthite Group, one of the world largest value added spices company. “The funds will be used for the market expansion of our brands Kitchen Treasures and Sprig which is a premium gourmet brand,” said Ashok Mani, MD and CEO of the Intergrow Brands.

Kitchen Treasures has around 70 varied products covering different categories such as spices, masalas, pickles, culinary paste etc. Intergrow Brands launched their flagship brand ‘Kitchen Treasures’ on April 2013.  Within the short span of five years itself Kitchen Treasures has grown to be the second biggest spices brand in the state. Along with Kerala the brand is now focusing its expansion into other national markets & International markets like GCC, US and Australia.

With the launch of premium Sprig brand, the company has extended its profile and is all set to become an innovative national player. The brand had recently launched 25 varieties of 100% soluble green tea under the Sprig brand.

-Source: News Agency